Add don’t deduct

LUXURY INSIGHTS | May 11, 2025
Timeless insights for luxury brands.

In the luxury sector, discounted pricing can significantly reduce value perception, which can hurt your brand’s reputation.

For this reason, if you are seeking ways to increase sales numbers, driving sharp bargains is almost never the answer. 

Instead, add value…and then make that value known.

01. INSIGHT

Rather than decreasing prices in an effort to make luxury products or services more accessible to a wider audience, focus on enhancing the perceived value of your products or services.

This can be achieved in a number of ways, such as by offering additional personalization, bonus products, and after-sale services.

By adding value you maintain the prestige, exclusivity, and desirability of your luxury brand, while simultaneously justifying the premium price points. 

In essence, it's about elevating your products and services, rather than devaluing them with deep discounts.

02. INSPIRATION 

"The price you charge is a reflection 
of the value you deliver."

Keith Cunningham

03. INTENTION

What can you do to make your products or services more valuable in the eyes of your clientele?
And how can you clearly, eloquently, and enticingly communicate this value?

Remember, luxury is built on desire, not discounts.

Make it a fantastic week,

Creator of Luxury Insights 
Founder of The Luxury Copywriting Company

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