Camilla Carboni's Copywriter Portfolio: A collection of luxury copywriting.
 
 
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Browse and enjoy examples of high-converting SEO copywriting curated for luxury brands.

 

Sales brochure for the renowned pink palace HOTEL, Waikiki

The Royal Hawaiian,
A Luxury Collection Resort

 

“Treat yourself like royalty, and indulge in our new glamorous suite experience.

Four highly prestigious suites, a tropical paradise oasis, the sparkling Waikiki ocean, and our world-class gold service concierge await your arrival at The Royal Hawaiian, A Luxury Collection Resort.

A multi-million dollar transformation completes the Royal rebirth of the 17-story Royal Beach Tower, originally constructed in 1969.

Custom design furnishings, Hawaiian artwork, sophisticated woodwork, and state-of-the-art fixtures, including soft-close drawers, TOTO washlets, and illuminated mirrors, seamlessly combine historic charm with contemporary comfort.”

 
 

Marketing collateral for hawaii’s TOP SPA, Honolulu

Heaven on Earth Salon and Day Spa

 

“A tranquil oasis in the heart of downtown Honolulu, Heaven on Earth Salon and Day Spa is Hawaii’s best kept secret amongst the locals. Offering an array of blissful body wraps, rejuvenating massages, aromatherapy treatments, calming and deep cleansing facials, waxing, deluxe manicures, ultimate pedicures, natural or permanent make-up, and two vogue hair salons, Heaven on Earth caters to every indulgence.

The perfect addition to any vacation, our setting awakens spirituality, and embraces the individual. Make yourself comfortable in a rope and slippers, sip wholesome antioxidant tea, enjoy the calming sound of water fountains complimented by serene melody, aromatic candles, and Zen decor, while our specialized therapists personalize your service, providing you with a unique and unforgettable experience.”

 
 

PRODUCT DESCRIPTION

Bloom Luxury

"Classic, and creative, The Originale Checkered Collection adds a subtle twist to the more traditional single-color Collection, artfully pairing two luxurious natural rose varieties of your choice, in an elegantly arranged harlequin-style alternating color pattern."

 

Vacation rental listing, SOuth africa

Camellia Cottage Vacation Rental

“The architecturally designed home is based on Feng Shui principles, and the result is one of perfect balance, harmony, and tranquility.

The elevation of this corner plot ensures that the spectacular 260 degree views of the Klein River Mountains are a permanent, and unforgettable feature. No new homes will ever infringe on this view, making this 992 square meter plot the most sought after in the village. The beautiful tree-lined gravel road that lies before it, leads one on a short, and peaceful, 100 meter stroll to the River. There await benches, and views, that make Stanford so unique, and surreal.

The external house facade is in perfect tune with the historical ambience of the village, while the interior has been designed with modern-day comfort, and lifestyle, in mind.

The professionally landscape-designed garden, effortlessly transitions the natural mountains with the charming cottage architecture. The design maximizes the views, and incorporates various features in its marriage of indigenous, and Mediterranean foliage. Textures, scents, and florals provide an idyllic home garden experience, along with a shaded seating area nestled beneath branches in the far corner of the property, which you will share with birds, and butterflies.”

 

PRODUCT DESCRIPTION (UK English)

Delixirs

"All-natural Face Moisturiser hydrates, softens, smooths, and brightens skin. Soft, creamy, and intensely hydrating, this Ayurvedic Facial Moisturiser is a highly effective healthy alternative to silicone-based moisturising products. Ghee Clarified Butter-based, and rich in vitamins, minerals, and essential oils, this Facial Moisturiser gently nourishes and smooths your skin, for an even skin tone, and a brighter, more youthful complexion.”

 

About page (UK English)

Grocare

"While modern medicine and new-age technology attempt to better the human body, we believe the human body is naturally whole and fully capable of restoring itself, with proper care. For too long people have had to worry about the negative side effects of prescription medications, and it is our mission to provide alternative, all-natural treatments that produce only positive side effects— results, relief, and healing. Pure, high-potency, and carefully nurtured ingredients make all the difference in the quality of a treatment. That’s why we never cut corners, we never outsource, and we never stop researching. Yes—quality is expensive—but we believe your health is worth it. Day in and day out, we continue to work towards our goal of creating treatment solutions for the human body that are holistic and healing, while being as affordable and accessible as possible."

 

E-COMMERCE ARTICLE

Digital Landing

“Thanks to reality TV Shows like House Hunters, My First Place, and Property Virgins, house hunting has never been trendier. Unfortunately, trend, and high demand, make finding that perfect place all the more challenging.

Luckily, we no longer have to rely on traditional house-hunting methods to find properties for sale. We don’t need to wait for the Sunday paper to find detailed real estate classifieds, nor do we have to locate, and browse, through listings posted on realtor storefronts. Technology now allows us access to listings, open houses, and rate comparisons, at the click of a button.

In the seller’s market we find ourselves in, buyers are bidding against one another in a fight to purchase the property they want. Homes are selling for higher than their asking price, after barely gracing the market for a few weeks.

Successful buyers have speed on their side—they find the property first, view it fast, and act quickly to close on it. Speed is what you need. How can you get it? With the help of house-hunting apps that provide real-time access to new listings, straight from your smartphone, or tablet.”

 

Short-Form Opt-In Landing Page

Transformational Coach

 

“Discover how to change the trajectory of your life, starting right now:

  • Learn the #1 secret to get you where you want to go.

  • Uncover the hidden blocks that are holding you back (and release them once and for all!)

  • Discover the 7 steps to manifesting anything you desire.

Don’t let life pass you by. Access this free training and learn the secrets of transforming your life today.

Yes! I want instant access!

 
 

PICTORIAL HISTORY BOOK

‘The First Lady of Waikiki’

 

“Each guest floor was furnished in fine wood—either oak, mahogany, or maple—and each guest room had a telephone, and a private bath; true innovations for the time. The first floor had a billiard room, saloon, parlor, library, office, and reception area, plus the Territory’s first electric-powered elevator (still evident in the lobby today.) A rooftop observatory 120 feet above ground offered dancing under the stars, and a sparkling 360-degree view of Diamond Head, the plains, and the ocean.”

“The Beach Bar boasts the title of the original beachside bar, situated on the premier oceanfront stretch of Waikiki Beach. Hotel guests, and patrons, flock to the courtyard, set under the Moana Surfrider’s iconic banyan tree, to indulge in the best tropical drinks, and casual Hawaiian cuisine, set against the pristine Pacific backdrop of Waikiki.”

 
 
 

PICTORIAL HISTORY BOOK

‘The Pink Palace of the Pacific’

“In 2009 the resort once again reopened from a temporary closure, welcoming a new era, and reigniting the glamour of the past with the sophistication of the modern day. The resort received numerous awards for its impressive design and architectural preservation, so evident in the majestic appearance of the ‘Pink Palace,’ still today.

As the world continues to progress at such a rapid rate, the upgrades continue; the second refresh of the now 17-story tower wing opened in 2010, as the elegant Royal Beach Tower of today.

At The Royal Hawaiian, A Luxury Collection Resort, history is preserved, and constantly recreated. The old-world charm is ever present, balanced harmoniously with contemporary comfort, creating a unique experience of classic, iconic luxury.”

 
 

MISSION PAGE

Skin Care Company

"Every day we make conscious choices to ensure that the products and services we offer you are the highest quality possible. We choose to devote time and money to medical research, product testing, and quality assurance, because we’re in the business of transforming your skin for life; and that requires ingredients of exceptional quality, science-based formulas, small batch production, hygienic packaging, and personalized care. When it comes to caring for your skin, we wouldn’t have it any other way."

 

Web DESCRIPTION

Placement Agency

“Founded in 2008, SYNERGISTIC has successfully delivered personalized Recruitment Solutions, Precise Search, Placement, and Talent Acquisition services that meet the particular needs of each individual client, candidate, and company, for nearly a decade.

SYNERGISTIC boasts a proven search, and recruiting history, extensive network of long-term relationships, the latest recruiting tools, and a robust pool of skilled, and reputable, candidates. This empowers SYNERGISTIC to provide clients access to qualified professionals at all levels of expertise, each of whom have the appropriate skills, background, motivation, and experience necessary to ensure an ideal placement match.”

 

Landing Page Copy

Ultimate Wellbeing Practitioner

 

“Wellbeing is your birthright. It’s time to reclaim it.

Are you tired of feeling tired? Are you ready to feel amazing, to live life to the fullest, and to have the energy, and vitality you need to do what you love every day?

You know you're not in a peak state - You can feel it...

  • Your mind, body and spirit seem out of balance.

  • You've lost your luster for life, and started to play small as a result.

  • You have dreams, but you just don't have the energy to see them through.

  • Your body seems to be working against you, instead of for you.

  • You're sluggish, stressed, overwhelmed, and out of sync.

  • And this has been your 'normal' for far too long...

I've been there, and I can help.

 

EVENT DESCRIPTION

James Beard Foundation

“New York, look out—here comes Hawaii—in its refined, playful, creative, and sensory seductive form. This Wednesday night, Chef Jon Matsubara, Chef Colin Hazama, and Chef Darren Demaya take on the ‘Big Apple,’ preparing a 5 course food, and wine, experience for the Taste of Hawaii event at the James Beard Foundation.

To start, a sweet and crisp Riesling, or a tropical Mai Tai, set the mood for a culinary adventure, followed by a three part appetizer consisting of superbly prepared abalone, Ahi poke, and a picked salad. Plated next is the Keahole lobster dish by Chef Matsubara, that is subtly dressed with gingery-grapefruit mustard, palm hearts, and the vivid greens of paradise, and served alongside a vintage bubbling rosé. But seafood heaven has only just begun, and Chef Hazama’s poached butterfish in a light buttermilk froth is equally flavorsome, presented atop a symmetrical drizzle of cabernet-poi reduction, enjoyed with Alii mushrooms, and a taste of taro, and perfectly paired with a buttery chardonnay as smooth as the island catch itself.”

 

SHORT-FORM Opt-In Landing Page

Millennial Investment Advisor

 

“Free Checklist: The 5 Biggest Mistakes Millennials Make that Keep Them In Debt for Life.

Do you feel overwhelmed by student loans, and worried that you’ll never get ahead financially?
Do you feel like you don’t have the time, and money, to invest in your first property?
Do you long to feel financially ready to invest, and establish generational wealth?

Get the exact 5-Step Checklist I followed to buy my first real estate property in my early 20s, and how you can do the same (even without a down payment!)

  • Discover how to invest and get ahead financially while you pay off your student loans (not after.)

  • Learn how to invest in your first property, without a huge time, and financial, commitment.

  • Start establishing future, and generational, wealth now (even before you feel financially ready to invest!)”

 

sand masters TV Series advertisement

The Travel Channel

 

“Watch as Travel Channel’s newest show documents the creation of a custom sand sculpture of palatial proportions in The Royal Hawaiian’s Coconut Grove.

These unconventional sand artists will capture 84 years of the resort’s rich culture and history, and celebrate The Royal Hawaiian’s completion of it’s re-imagination stage, and partnership with Historic Hotels of America.

The Royal Hawaiian will also be presenting a contribution to the Hawaii Historic Foundation.

For behind the scenes updates, and to follow the progress, visit…”

 
 

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