LUXURY COPYWRITING EXAMPLES
Peruse Camilla Carboni’s Luxury Copywriting Portfolio.
CAMILLA CARBONI’S LUXURY COPYWRITER PORTFOLIO:
A curated collection of Luxury Copywriting examples
Browse and enjoy samples of high-converting SEO copywriting commissioned by luxury brands across the globe.
Luxury Hospitality Copywriting | Luxury Hotel Copywriting |
Luxury Hospitality Copywriting | Luxury Hotel Copywriting |
The Royal Hawaiian,
A Luxury Collection Resort
Honolulu, Hawaii
VILLA I BUSINI
Tuscany, Italy
“Nestled in the heart of Tuscany, just fifteen miles from Florence, Villa I Busini offers unparalleled experiences, rich history, Renaissance culture, and a quiet respite for the body, mind, and soul.
Meticulously preserved and respectfully renovated to capture its authentic Renaissance glamour, Villa I Busini offers an experience of a foregone and celebrated era, with the comforts and luxuries of our contemporary time.
The unique fusion of authentic Renaissance architecture, ornate decor, original Florentine frescoes, stone fireplaces, and panoramic views, paired with luxury modern comforts and the region’s finest culinary delights, make Villa I Busini a true Tuscan utopia.”
Commissioned Work: SEO Website Copywriting
SPIRE HOSPITALITY
USA
“SPIRE. Hospitality redefined.
The owner-centric hotel management solution that puts people, passion, and purpose first.
SPIRE Hospitality™ leads the way in innovative, comprehensive, and hands-on hotel management. Combining 35+ years of proven industry experience with collaborative and transparent leadership, an engaged culture of high-performance, and a focus on people, passion, and purpose, SPIRE is known for maximizing asset value while curating uniquely personalized, unforgettable guest experiences.”
Commissioned Work: SEO Website Copywriting
“Treat yourself like royalty, and indulge in our new glamorous suite experience.
Four highly prestigious suites, a tropical paradise oasis, the sparkling Waikiki ocean, and our world-class gold service concierge await your arrival at The Royal Hawaiian, A Luxury Collection Resort.
A multi-million dollar transformation completes the Royal rebirth of the 17-story Royal Beach Tower, originally constructed in 1969.
Custom design furnishings, Hawaiian artwork, sophisticated woodwork, and state-of-the-art fixtures, including soft-close drawers, TOTO washlets, and illuminated mirrors, seamlessly combine historic charm with contemporary comfort.”
Commissioned Work: Website Copywriting, Suite Description Copywriting, Pictorial History Book Copywriting, Brochure Copywriting
‘The First Lady of Waikiki’
Honolulu, Hawaii
“Each guest floor was furnished in fine wood—either oak, mahogany, or maple—and each guest room had a telephone, and a private bath; true innovations for the time. The first floor had a billiard room, saloon, parlor, library, office, and reception area, plus the Territory’s first electric-powered elevator (still evident in the lobby today.) A rooftop observatory 120 feet above ground offered dancing under the stars, and a sparkling 360-degree view of Diamond Head, the plains, and the ocean.”
“The Beach Bar boasts the title of the original beachside bar, situated on the premier oceanfront stretch of Waikiki Beach. Hotel guests, and patrons, flock to the courtyard, set under the Moana Surfrider’s iconic banyan tree, to indulge in the best tropical drinks, and casual Hawaiian cuisine, set against the pristine Pacific backdrop of Waikiki.”
Commissioned Work: Pictorial History Book Copywriting
Luxury Spa Copywriting | Luxury Skincare Copywriting |
Luxury Spa Copywriting | Luxury Skincare Copywriting |
WE CARE SPA
Desert Hot Springs, California
Heaven on Earth
Salon & Day Spa
Honolulu, Hawaii
“A tranquil oasis in the heart of downtown Honolulu, Heaven on Earth Salon and Day Spa is Hawaii’s best kept secret amongst the locals. Offering an array of blissful body wraps, rejuvenating massages, aromatherapy treatments, calming and deep cleansing facials, waxing, deluxe manicures, ultimate pedicures, natural or permanent make-up, and two vogue hair salons, Heaven on Earth caters to every indulgence.
The perfect addition to any vacation, our setting awakens spirituality, and embraces the individual. Make yourself comfortable in a rope and slippers, sip wholesome antioxidant tea, enjoy the calming sound of water fountains complemented by serene melody, aromatic candles, and Zen decor, while our specialized therapists personalize your service, providing you with a unique and unforgettable experience.”
Commissioned Work: Website Copywriting, Brochure Copywriting, Internal Communications, Press Release Copywriting
BIOBARE
Los Angeles, California
“Rich in vitamins and minerals that naturally infuse your skin with moisture, this light-weight yet lubricious cream instantly smooths dehydration lines, for a softer, more supple appearance. Vitamins C, E, and A work in conjunction to boost antioxidant activity, protecting your skin from aging free radicals, while locking in moisture for up to 20 hours after application.”
Commissioned Work: Product Description Copywriting
“Renewed Wellbeing Begins Here.
Offering solace from the stress and depletion of modern-day living, The We Care Spa Liquid Cleanse Program facilitates physical, mental, and spiritual wellbeing. Join us on our twenty-acre oasis in Greater Palm Springs to reclaim your best self.”
Commissioned Work: SEO Website Copywriting
REVIV3 PROCARE
USA
“Founded on the growing need for a safe, effective, and chemical-free hair maintenance solution, REVIV3 Procare works with the natural composition of your hair follicles to prevent thinning, breakage, and hair loss. Each product was thoughtfully created by a team of highly-skilled chemists and features a blend of naturally derived ingredients that make a noticeable difference to fine, damaged, and thinning hair.
Now celebrated as “one of the best hair products ever tested,” in the words of an accredited, independent research laboratory, we like to think of our products as you would a healthy lifestyle: just as a healthy diet and regular exercise enhance the wellbeing of your body and slow down the aging process, REVIV3 products enhance the health of your hair and scalp. With regular use, REVIV3 can dramatically improve hair health and promote stronger, thicker hair growth that results in full, luscious, and vibrantly healthy hair.”
Commissioned Work: SEO Website Copywriting
Luxury Real Estate Copywriting
Luxury Real Estate Copywriting
IS Luxury Real Estate
Las Vegas, Nevada & Newport Beach, California
Coldwell Banker Global Luxury
Florida
“LUXURY WATERFRONT LIVING AT ITS FINEST
At once timeless and sophisticated, this palatial estate in iconic Southwest Florida pairs Palladian-inspired architecture and custom European finishes with world-class modern amenities. Idyllically situated on over 2 acres of private waterfront property with direct gulf access, this one-of-a-kind, single owner residence accommodates both personal sanctuary and grand social gatherings—year round al fresco living awaits.”
Commissioned Work: Brochure Copywriting, Bio Copywriting, Property Description Copywriting, Magazine Feature Copywriting
“WORLD-CLASS SERVICE.
Entrusted by the most sophisticated clientele.
NEXT-LEVEL MARKETING.
Proven to attract affluent global audiences.
UNRIVALED RESULTS.
#1
Berkshire Hathaway
Real Estate Team Worldwide
3 Years in a Row
This IS LUXURY.
Your trusted resource for luxury Las Vegas real estate.”
PRODUCT DESCRIPTION
Bloom Luxury
"Classic, and creative, The Originale Checkered Collection adds a subtle twist to the more traditional single-color Collection, artfully pairing two luxurious natural rose varieties of your choice, in an elegantly arranged harlequin-style alternating color pattern."
EVENT DESCRIPTION
James Beard Foundation
“New York, look out—here comes Hawaii—in its refined, playful, creative, and sensory seductive form. This Wednesday night, Chef Jon Matsubara, Chef Colin Hazama, and Chef Darren Demaya take on the ‘Big Apple,’ preparing a 5 course food, and wine, experience for the Taste of Hawaii event at the James Beard Foundation.
To start, a sweet and crisp Riesling, or a tropical Mai Tai, set the mood for a culinary adventure, followed by a three part appetizer consisting of superbly prepared abalone, Ahi poke, and a picked salad. Plated next is the Keahole lobster dish by Chef Matsubara, that is subtly dressed with gingery-grapefruit mustard, palm hearts, and the vivid greens of paradise, and served alongside a vintage bubbling rosé. But seafood heaven has only just begun, and Chef Hazama’s poached butterfish in a light buttermilk froth is equally flavorsome, presented atop a symmetrical drizzle of cabernet-poi reduction, enjoyed with Alii mushrooms, and a taste of taro, and perfectly paired with a buttery chardonnay as smooth as the island catch itself.”
SAND MASTERS TV SERIES ADVERTISEMENT
The Travel Channel
“Watch as Travel Channel’s newest show documents the creation of a custom sand sculpture of palatial proportions in The Royal Hawaiian’s Coconut Grove.
These unconventional sand artists will capture 84 years of the resort’s rich culture and history, and celebrate The Royal Hawaiian’s completion of it’s re-imagination stage, and partnership with Historic Hotels of America.
The Royal Hawaiian will also be presenting a contribution to the Hawaii Historic Foundation.
For behind the scenes updates, and to follow the progress, visit…”
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