LUXURY COPYWRITING EXAMPLES

Peruse Camilla Carboni’s Luxury Copywriting Portfolio.

CAMILLA CARBONI’S LUXURY COPYWRITER PORTFOLIO:

A curated collection of Luxury Copywriting examples

Browse and enjoy a select few samples of high-converting copywriting commissioned by luxury brands across the globe.

Luxury Hospitality Copywriting | Luxury Hotel Copywriting |

Luxury Hospitality Copywriting | Luxury Hotel Copywriting |

The Royal Hawaiian,
A Luxury Collection Resort

Marriott International | Honolulu, Hawaii

Copywriting Client: The Royal Hawaiian, A Luxury Collection Resort

VILLA I BUSINI

Tuscany, Italy

“Nestled in the heart of Tuscany, just fifteen miles from Florence, Villa I Busini offers unparalleled experiences, rich history, Renaissance culture, and a quiet respite for the body, mind, and soul.

Meticulously preserved and respectfully renovated to capture its authentic Renaissance glamour, Villa I Busini offers an experience of a foregone and celebrated era, with the comforts and luxuries of our contemporary time.

The unique fusion of authentic Renaissance architecture, ornate decor, original Florentine frescoes, stone fireplaces, and panoramic views, paired with luxury modern comforts and the region’s finest culinary delights, make Villa I Busini a true Tuscan utopia.”


Commissioned Work: SEO Website Copywriting

Copywriting Client: The First Lady Of Waikiki Pictorial History Book

SPIRE HOSPITALITY

USA

“SPIRE. Hospitality redefined.

The owner-centric hotel management solution that puts people, passion, and purpose first.

SPIRE Hospitality™ leads the way in innovative, comprehensive, and hands-on hotel management. Combining 35+ years of proven industry experience with collaborative and transparent leadership, an engaged culture of high-performance, and a focus on people, passion, and purpose, SPIRE is known for maximizing asset value while curating uniquely personalized, unforgettable guest experiences.”

Commissioned Work: SEO Website Copywriting

“Treat yourself like royalty, and indulge in our new glamorous suite experience.

Four highly prestigious suites, a tropical paradise oasis, the sparkling Waikiki ocean, and our world-class gold service concierge await your arrival at The Royal Hawaiian, A Luxury Collection Resort.

A multi-million dollar transformation completes the Royal rebirth of the 17-story Royal Beach Tower, originally constructed in 1969.

Custom design furnishings, Hawaiian artwork, sophisticated woodwork, and state-of-the-art fixtures, including soft-close drawers, TOTO washlets, and illuminated mirrors, seamlessly combine historic charm with contemporary comfort.”

Commissioned Work: Website Copywriting, Suite Description Copywriting, Pictorial History Book Copywriting, Brochure Copywriting

Copywriting Client: Villa I Busini

MOANA SURFRIDER,
A WESTIN resort & SPA

Marriott International | Honolulu, Hawaii

“Each guest floor was furnished in fine wood—either oak, mahogany, or maple—and each guest room had a telephone, and a private bath; true innovations for the time. The first floor had a billiard room, saloon, parlor, library, office, and reception area, plus the Territory’s first electric-powered elevator (still evident in the lobby today.) A rooftop observatory 120 feet above ground offered dancing under the stars, and a sparkling 360-degree view of Diamond Head, the plains, and the ocean.”

“The Beach Bar boasts the title of the original beachside bar, situated on the premier oceanfront stretch of Waikiki Beach. Hotel guests, and patrons, flock to the courtyard, set under the Moana Surfrider’s iconic banyan tree, to indulge in the best tropical drinks, and casual Hawaiian cuisine, set against the pristine Pacific backdrop of Waikiki.”

Commissioned Work: Pictorial History Book Copywriting

Copywriting Client: James Beard Foundation

James Beard Foundation

New York

“New York, look out—here comes Hawaii—in its refined, playful, creative, and sensory seductive form. This Wednesday night, Chef Jon Matsubara, Chef Colin Hazama, and Chef Darren Demaya take on the ‘Big Apple,’ preparing a 5 course food, and wine, experience for the Taste of Hawaii event at the James Beard Foundation.

To start, a sweet and crisp Riesling, or a tropical Mai Tai, set the mood for a culinary adventure, followed by a three part appetizer consisting of superbly prepared abalone, Ahi poke, and a picked salad. Plated next is the Keahole lobster dish by Chef Matsubara, that is subtly dressed with gingery-grapefruit mustard, palm hearts, and the vivid greens of paradise, and served alongside a vintage bubbling rosé. But seafood heaven has only just begun, and Chef Hazama’s poached butterfish in a light buttermilk froth is equally flavorsome, presented atop a symmetrical drizzle of cabernet-poi reduction, enjoyed with Alii mushrooms, and a taste of taro, and perfectly paired with a buttery chardonnay as smooth as the island catch itself.”

Commissioned Work: Event Copywriting

Luxury Real Estate Copywriting

Luxury Real Estate Copywriting

IVAN SHER
Luxury Real Estate

Las Vegas, Nevada & Newport Beach, California

Copywriting Client: IS Luxury Real Estate

Coldwell Banker
Global Luxury

USA

“LUXURY WATERFRONT LIVING AT ITS FINEST

At once timeless and sophisticated, this palatial estate in iconic Southwest Florida pairs Palladian-inspired architecture and custom European finishes with world-class modern amenities. Idyllically situated on over 2 acres of private waterfront property with direct gulf access, this one-of-a-kind, single owner residence accommodates both personal sanctuary and grand social gatherings—year round al fresco living awaits.”

Commissioned Work: Brochure Copywriting, Bio Copywriting, Property Description Copywriting, Magazine Feature Copywriting

Copywriting Client: Compass Luxury Real Estate

“WORLD-CLASS SERVICE.
Entrusted by the most sophisticated clientele.

NEXT-LEVEL MARKETING.
Proven to attract affluent global audiences.

UNRIVALED RESULTS.
#1
Berkshire Hathaway
Real Estate Team Worldwide
3 Years in a Row

This IS LUXURY.
Your trusted resource for luxury real estate.”

Commissioned Work: Brochure Copywriting, Listing Presentation Copywriting, Recruiting Presentation Copywriting

Copywriting Client: Luxury Real Estate

THE LUXURY DIVISION
AT COMPASS Real Estate

USA

“Always taking care to offer a personalized, high-touch experience centered around the unique needs and best interests of each individual client, the team is at once down-to-earth and relentless in negotiating for their clientele.”

Commissioned Work: Bio Copywriting

Luxury Spa Copywriting | Luxury Skincare Copywriting |

Luxury Spa Copywriting | Luxury Skincare Copywriting |

WE CARE SPA

Desert Hot Springs, California

Copywriting Client: We Care Spa

Heaven on Earth
Salon & Day Spa

Honolulu, Hawaii

“A tranquil oasis in the heart of downtown Honolulu, Heaven on Earth Salon and Day Spa is Hawaii’s best kept secret amongst the locals. Offering an array of blissful body wraps, rejuvenating massages, aromatherapy treatments, calming and deep cleansing facials, waxing, deluxe manicures, ultimate pedicures, natural or permanent make-up, and two vogue hair salons, Heaven on Earth caters to every indulgence.

The perfect addition to any vacation, our setting awakens spirituality, and embraces the individual. Make yourself comfortable in a rope and slippers, sip wholesome antioxidant tea, enjoy the calming sound of water fountains complemented by serene melody, aromatic candles, and Zen decor, while our specialized therapists personalize your service, providing you with a unique and unforgettable experience.”

Commissioned Work: Website Copywriting, Brochure Copywriting, Internal Communications, Press Release Copywriting

Copywriting Client: Reviv3 Procare

BIOBARE

Los Angeles, California

“Rich in vitamins and minerals that naturally infuse your skin with moisture, this light-weight yet lubricious cream instantly smooths dehydration lines, for a softer, more supple appearance. Vitamins C, E, and A work in conjunction to boost antioxidant activity, protecting your skin from aging free radicals, while locking in moisture for up to 20 hours after application.”

Commissioned Work: Product Description Copywriting

“Renewed Wellbeing Begins Here.

Offering solace from the stress and depletion of modern-day living, The We Care Spa Liquid Cleanse Program facilitates physical, mental, and spiritual wellbeing. Join us on our twenty-acre oasis in Greater Palm Springs to reclaim your best self.”

Commissioned Work: SEO Website Copywriting

Copywriting Client: Heaven on Earth Salon & Day Spa

REVIV3 PROCARE

USA

“Founded on the growing need for a safe, effective, and chemical-free hair maintenance solution, REVIV3 Procare works with the natural composition of your hair follicles to prevent thinning, breakage, and hair loss. Each product was thoughtfully created by a team of highly-skilled chemists and features a blend of naturally derived ingredients that make a noticeable difference to fine, damaged, and thinning hair.

Now celebrated as “one of the best hair products ever tested,” in the words of an accredited, independent research laboratory, we like to think of our products as you would a healthy lifestyle: just as a healthy diet and regular exercise enhance the wellbeing of your body and slow down the aging process, REVIV3 products enhance the health of your hair and scalp. With regular use, REVIV3 can dramatically improve hair health and promote stronger, thicker hair growth that results in full, luscious, and vibrantly healthy hair.”

Commissioned Work: SEO Website Copywriting

Copywriting Client: BioBare
Copywriting Client: Sidra Wellness

SIDRA WELLNESS

Dubai, United Arab Emirates

“Widely celebrated for its ability to thrive in the face of adversity, the Sidra tree is a symbol of sustenance, determination, and perseverance. Drawing inspiration from the Sidra tree’s remarkable ability to reach well beyond the surface of our earth to source nourishment so that it may flourish despite its harsh environment, SIDRA serves as a reminder that by creating time for simple self-care rituals we can introduce harmony back into our lives, and look and feel beautiful, regardless of our circumstances.”

Commissioned Work: Brand Copywriting, Brand Voice Guidelines Copywriting

Luxury Goods Copywriting | Luxury Retail Copywriting |

Luxury Goods Copywriting | Luxury Retail Copywriting |

Hermès BIRKIN

First Luxury | Bruges, Belgium

Copywriting Client: Hermes First Luxury

Bloom Luxury

Brooklyn, New York

“Classic, and creative, The Originale Checkered Collection adds a subtle twist to the more traditional single-color Collection, artfully pairing two luxurious natural rose varieties of your choice, in an elegantly arranged harlequin-style alternating color pattern.”

Commissioned Work: SEO Product Description Copywriting

Copywriting Client: Woodskine Switzerland

SELKIRK SPORT

Coeur d'Alene, Idaho

“More than a performance paddle, the VANGUARD is the next frontier. Another level of performance is now within your reach.”

Commissioned Work: SEO Website Copywriting, Product Description Copywriting, Brand Voice Guidelines Copywriting, Commercial Script Copywriting, Press Release Copywriting, Partnership Copywriting

“The most iconic of all Hermès handbags, the famed Birkin bag has graced the front covers of fashion magazines since the mid 1980s.

Glamorous yet understated, and internationally acclaimed as the most respected handbag of modern times, the Hermès Birkin is widely celebrated as a handcrafted work of art.”

Commissioned Work: SEO Website Copywriting, Product Description Copywriting

Copywriting Client: Bloom Luxury

WOODSKINE

Switzerland

“Just as light and dark coexist in duality, the WOODSKINE launch collection reflects both dichotomy and balance. A meeting and unity of two contrasting entities, brought into perfect harmony to express the need for balance and respect in today’s world. With harmony comes empathy, evolution, and opportunity; a fresh perspective and a newfound awareness that unites different viewpoints. It is precisely this evolution that WOODSKINE stands for—embracing both individuality and collaboration—to redefine our future through the power and purity of art.”

Commissioned Work: Brand Copywriting, Website Copywriting

Copywriting Client: Selkirk Sport
Copywriting Client: Luvente Fine Jewely

LUVENTE Fine Jewelry

New York, USA

Color Is Making A Comeback

In celebration of individuality, personal style, and our world of vibrant color, color gemstone jewelry captures life’s most meaningful moments in a bold, expressive, and authentic way.”

Commissioned Work: SEO Website Copywriting, SEO Blog Copywriting, Catalog Copywriting

Luxury Home Copywriting | Luxury Decor Copywriting |

Luxury Home Copywriting | Luxury Decor Copywriting |

APURE
ARCHITECTURAL LIGHTING

Miami, Florida

Copywriting Client: Apure Architectural Lighting

INGENUITY BUILDERS

Santa Monica, California

“Exceptional craftsmanship is never a product of chance, but the culmination of careful thought and meticulous process, made possible by a team of artisans wholly committed to their craft.”


Commissioned Work: Website Copywriting, Email Copywriting

“A culmination of over three decades of lighting design experience, Apure was founded in 2013 to identify and develop innovative, state-of-the-art lighting solutions that enhance overall aesthetics.

In collaboration with the world-renowned Porsche Design Studio and a team of skilled engineers in Germany, each Apure product is thoughtfully designed with purpose, to solve a very specific need. Coupling design expertise with the celebrated tradition of fine craftsmanship and acute attention to detail, Apure achieves its goal of silent perfection, through a suite of highly sophisticated and specialized products.”

Commissioned Work: Brochure Copywriting, Website Copywriting

Copywriting Client: Ingenuity Builders

COURTNEY ELFAND
INTERIORS

Boca Raton, Florida

“Working in close collaboration with the Philadelphia Historical Commission and paying tribute to the bar’s namesake, the revived Interior Design took a classic Americana approach, with a sophisticated and rich, yet traditional, color palette. The intricate ceilings, classic floor tiles, and beautifully carved bar millwork were carefully restored, retained, and flawlessly incorporated with new bold, deep green walls, leather upholstered furnishings, elegant brushed brass fixtures, and American history-inspired artworks.  

By delicately balancing old-world charm with familiar comforts and streamlining the interior to create an upscale experience, The U.S. Hotel Bar received a complete refresh and rebrand, while remaining true to its roots.”

Commissioned Work: Website Copywriting, Product Description Copywriting, Proposal Copywriting

RHODIUM FLOORS

Los Angeles, California

“Purveyors of exclusive surfaces, Rhodium Floors is known for quality finishes, innovative designs, and white-glove service.

Explore the intricacies and aesthetics of our latest design projects.
Draw inspiration and ideas from featured examples as you create your own unique vision.”


Commissioned Work: SEO Website Copywriting, Product Description Copywriting, Email Copywriting, Package Copywriting

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