Luxury copywriting for luxury brands, like yours.
If you are seeking luxury copywriting that attracts and converts high-end clientele, you are in the right place.
your product or service is high-END, but where are all the high-end clientele?
If I could have a dime for every time I hear that question!
And here's the secret—copywriting matters.
In order to attract and resonate with high-end clientele, you have to eloquently express the value of your offerings, AND communicate in a way that ensures luxury consumers feel understood.
I know how frustrating it is to put such passion and hard work into creating a luxury experience, and having no clientele to show for it. The good news is—it doesn’t have to be that way and, if that’s where you’re at, don’t despair—I’m here to help.
Over the past 13 years I’ve worked alongside luxury villas, resorts, private jets, jewelry and fashion houses, decor purveyors, architectural firms, beauty brands, and more to help them attract the caliber of clientele they seek. Together, we can do the same for you.
What if your copy practically sold itself?
I'd be the first to tell you that visual branding is essential—imagery and color palettes set the tone for your brand, and pique interest—but copywriting is what connects your audience to your brand, and your offerings. It's copywriting that ultimately creates the sale.
What if your copywriting positioned you as a leading luxury brand?
What if you could attract, and resonate with, high-end clientele?
What if you had a cohesive brand voice that expressed your excellence?
What if your copywriting aligned with, and reinforced, your brand visuals?
What if your copywriting could help you get fully booked—fast?
Most businesses will invest in a website developer, a graphic designer, and a photographer with little to no hesitation, but for some reason when it comes to copywriting, most people spend hours piecing something together on their own, and then wonder why their ideal high-end clientele aren't noticing them, connecting with them, or purchasing from them. Once you realize the power of curated copywriting, everything changes.
WHY? Because copy should be strategic—it should advocate for your brand, clearly express your offerings, and communicate with your ideal clientele in a way that ensures they feel understood, at ease, and enticed to buy.
I know how frustrating, and time consuming, it can be to try and figure out the art of effective copywriting on your own (and, you shouldn't have to.) You should be free to focus on your business, and your clientele; I'm here to curate copy that converts, for you.
There is nothing average about what you offer and your copywriting should reflect that.
Hi, I'm Camilla Carboni, my clients call me The Copy Curator™.
My writing obsession began early on (in fact I remember being selected to submit a short story for a children's collective back when I was in junior high), and quickly became my greatest passion.
I went on to graduate with a Master's Degree in Consumer Psychology and English, and obtain additional Certifications in Business Writing, SEO, and Content Strategy. And then I wrote, and wrote, and wrote...
Over the past decade I have written copy for some of the world's most prestigious brands; from luxury hotels, villas, and resorts, to fashion houses, private jets, luxury yachts, decor purveyors, architectural firms, jewelry, cosmetic, and beauty brands, to destination spas, fine dining establishments, global communications conglomerates, and Fortune 100 and 500 companies. I'm no stranger to writing copy that converts and I specialize in curated copywriting for luxury brands seeking to attract high-end clientele.
I believe in the power of words. And, I've witnessed firsthand how curated copywriting can change the trajectory of a business. I'm talking BIG numbers here—I've helped businesses generate 1000s of sales per day and millions of dollars in annual revenue—and I don't mention this to brag (that’s so not my style), just to emphasize the importance of effective copywriting.
Copywriting shouldn’t be an afterthought, or a mere filler—it should be part of your overarching business strategy.
Finding a copywriter who loves to write is easy, but finding a copywriter who loves to write and has an advanced communications education, and over a decade of experience writing strategic, SEO, curated copy for world-renown luxury brands, isn't. And yet—here you are—you found me!
“Camilla epitomizes and exceeds the description of ‘luxury copywriter.’”
BILL WESNOUSKY, FABRIQ, CALIFORNIA, U.S.A
“We have content we are proud of…plus it is optimised for web.”
KLIMIS MESSIOS, VILLA I BUSINI, TUSCANY, ITALY
“Camilla is truly an expert in her field.”
Livia Jenvey, Business Coach & Professional Speaker, CALIFORNIA, U.S.A.
Ready for powerful, curated copy? Start here.
The luxury market expects a bespoke experience, which is why I offer custom copywriting services specific to your business needs. Whether you seek À La Carte Copywriting Services for your website, product descriptions, product packaging, brochure, sales page, or email sequence, and/or Monthly Retainer Copywriting Services for your ongoing business needs, together we can customize a package that works for you.
To get started, schedule your complimentary Copywriting Consultation by clicking below:
Luxury Copywriting Services
À la carte COPYwriting services
SEO Website Copywriting
Product Description Copywriting
Packaging Description Copywriting
Brochure Copywriting
Sales Page and Sales Funnel Copywriting
Email Marketing Copywriting
À La Carte Copywriting Services are ideal for projects on an as-needed basis.
retainer copywriting services
Ongoing copywriting support for your specific business needs.
This is ideal if you have predictable copywriting needs, such as product launches that require new product descriptions, or weekly newsletter emails, sales funnels, press releases, and landing pages that require copywriting.
Retainer Packages are designed to cater to your monthly copywriting needs.
All projects are custom quoted. Rates are determined by your specific business needs.
Copywriting Service Specialties
luxury brand copywriting
Eloquent and alluring copywriting that attracts, and resonates with, high-end clientele. The luxury industry requires a completely different approach to mainstream copywriting and I specialize in curating luxury copywriting for luxury brands around the globe.
SEO Website Copywriting
High-converting website copywriting that is on-brand, strategic, and search engine optimized.
Every website copywriting project includes detailed Keyword Research and placement, as well as Meta Data copywriting (Meta Title, Meta Description, and H1 Header Tag), for every website page written, to ensure optimal search engine rank and positioning.
Product Description Copywriting
Captivating, strategic, and sales-driven product description copywriting for product packaging, websites, e-commerce shops, and Amazon listings. Product descriptions can range in length from a few sentences to a full page of keyword-rich SEO copywriting and are focused on clearly expressing the value of your products, to ensure they sell effortlessly.
Sales Funnel Copywriting
My all-inclusive sales funnel copywriting package, The Luxury Funnel Formula, includes high-converting copywriting for your opt-in landing page, lead magnet, thank you page, VSL script (video sales letter), long-form landing page (tripwire page), and automated email nurture/up-sell sequence. Sales funnel copywriting packages include marketing strategy support and sales funnel wireframes.
Landing Page and Sales Page Copywriting
Conversion-driven long-form sales page copywriting designed to promote products or services, up-sell clientele to a higher-tiered product or service level, and/or convert new or existing clientele into paying, and repeat, customers.
Brochure Copywriting
On-brand, sales-driven, and informative brochure copywriting that elevates your business, and offers your clientele insights and purchasing opportunities.
Email Copywriting
Sales and newsletter email copywriting for both standalone emails and email sequences, curated to ensure high open rates, engage the reader, prompt a desired action, and nurture clientele into becoming loyal brand evangelists.
The Luxury Copywriting Process
Start by Contacting Camilla to schedule your complimentary Copywriting Consultation.
During your consultation, we will discuss your specific copywriting needs and determine the package, and timeframe, that best accommodate your business.
I will then prepare a custom quote for the work requested.
After investing in your copywriting package, you will receive access to my detailed copywriting questionnaire, which enables me to gain insights into your ideal clientele, brand voice, and business objectives.
We will then schedule a review call to discuss your completed questionnaire, and I will begin curating your copywriting.
Depending on the package you select, you will have direct email access to me throughout the duration of your package, and we will stay in close communication to ensure the end product exceeds your expectations.
Once the first draft of your copywriting is completed, you will have time to review it, and request any changes, as needed.
I will then provide you with your final copywriting documents before our agreed upon deadline and you will have full rights to these copywriting files for life.
Upon completion of your project, you will be set up for success with curated copywriting that attracts, and resonates with, high-end clientele.
To get started, schedule your complimentary Copywriting Consultation by clicking below:
Luxury Copywriting FAQ
How long does the copywriting process take? +
Every copywriting project varies in duration, as each project is completely customized to each client's specific needs. Before we begin, we will discuss your objectives, and timeframe requests, and create a schedule that works for you.
To provide a general guideline, website copywriting packages typically range from 3-6 weeks, brochure copywriting from 2-4 weeks, product description copywriting from 1-2 weeks, sales page and sales funnel copywriting from 2-4 weeks, and email sequence copywriting from 2-3 weeks.
Start dates are subject to availability. Please contact me to discuss your specific timeline request.
Do you charge by word, page, or set package? +
None of the above, and I'm so glad you asked! I am all about quality over quantity, so I would never limit myself to a specific word count, or charge by the word, and I am a firm believer that there is no one-size-fits-all in the luxury industry, so I do not offer a standard rate per page or set package. Instead, I listen to your unique business needs and objectives, and work with you to design a custom package for your business.
What can I expect the copywriting investment to be? +
I am committed to delivering quality copywriting services at an affordable rate, but if you are looking for the cheapest option, I am not the right fit for you—exceptional copywriting takes time and provides lifelong ROI.
The copywriting investment is determined by your specific business needs.
Do you offer a payment plan? +
Of course! I believe in fair business, which is why I require 50% upfront and 50% upon delivery of the completed copywriting files.
What level of service can I expect? +
5 Star. I go above and beyond for my clientele and aim to always exceed expectations, which is why I work with a very limited number of clients at a time. This ensures that every client receives the attention and level of service you would expect from a luxury brand.