Turning a “maybe” into a “must”

LUXURY INSIGHTS | July 27, 2025
Timeless insights for luxury brands.

Have you ever noticed that the first line of a website, brochure, post, etc. often determines whether or not you continue reading the rest?

Like an irresistible invitation, a brilliantly written headline can turn a “maybe later” into a “must read now!...”

01. INSIGHT

Headlines are critically important in copywriting because without an effective headline even the best copywriting can go unread.

Like email subject lines, headlines are your chance to capture attention and prompt your luxury audience to read further. They serve as a first impression, they set the stage for what’s to follow, and they can significantly impact conversion. 

As such, headlines deserve your attention, and they often demand more time than the rest of the copywriting process combined. (Yes, you read that right.)

02. INSPIRATION 

“On the average, five times as many people read the headline as read the body copy. 
When you have written your headline, you have spent eighty cents out of your dollar.”

— David Ogilvy

03. INTENTION

When last did you invest time thinking through your headlines?

Are they as alluring as they ought to be?
Have you scrutinized every single word?
Have you optimized and A/B tested them?

If it’s been a while, it is well worth your time focusing on your marketing material headlines.

Remember, without a captivating headline you may lose your reader before you have the opportunity to explain the value of your brand.
 

Make it a headliner kind of week,

Luxury Brand Communications Strategist
Creator & Author of Luxury Insights 

ABOUT THE AUTHOR

Camilla Carboni is the silent partner behind many of the world’s most sought-after brands. She offers Luxury Brand Consulting, Auditing, SEO, and Copywriting to established and emerging luxury brands across the globe.

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