SEO in an age of AI

LUXURY INSIGHTS | January 25, 2026
Timeless insights for luxury brands.

SEO has been near and dear to my heart for well over a decade.

As an SEO Certified Copywriter who has witnessed hundreds of client ranking success stories across various industries in the luxury sector, I can confidently vouch for the incredible ability of SEO to attract luxury clientele…and my feelings have not changed.

However, search has changed.

What does this mean for SEO?
SEO is still very much alive and well, but now that the adoption of AI search has changed the way people decide which brands to trust, it’s imperative that your luxury brand is understood by both your prospective clientele and the AI systems advising them.

01. INSIGHT

In an AI-led search landscape, SEO is no longer about ranking to increase your likelihood of clicks, it’s about becoming the most credible, context-rich answer to the specific questions your ideal clients are asking. 

AI-powered results increasingly favor brands with clear messaging, genuine expertise, and consistent relevance—not merely keyword tactics.

For luxury brands, this means well-structured, insight-driven content that feels as refined as your in-person experience, while simultaneously presenting AI with the signals it needs to recognize and recommend you. 

When your positioning is expertly refined and your content is thoughtfully organized, you leverage the next generation of SEO: AI SEO. 

And, in doing so, you protect your brand’s equity.

02. INSPIRATION 

“The future of AI isn’t human vs. AI—it’s human with AI.”

– Kipp Bodnar

03. INTENTION

As you reflect on AI SEO, consider this:

If a discerning client asked an AI assistant a nuanced question pertaining to your niche, what would you want the default answer to be, and what content do you need to create or refine to make that possible?

Make it a phenomenal week,

Luxury Brand Communications Strategist
Creator & Author of Luxury Insights 

ABOUT THE AUTHOR

Camilla Carboni is the silent partner behind many of the world’s most sought-after brands. She offers Luxury Brand Consulting, Auditing, SEO, and Copywriting to established and emerging luxury brands across the globe.

Become a Luxury Insider
Join luxury brands across the globe! Sign up to receive the Luxury Insights Newsletter in your inbox every week—it’s FREE.