The new ethos of luxury consumerism

LUXURY INSIGHTS | September 21, 2025
Timeless insights for luxury brands.

Perhaps it’s a sign of the socioeconomic times or a response to retail inundation, but a new ethos has become so prominent in the luxury sector that it cannot be ignored: Mindful Consumption.

01. INSIGHT

Luxury consumers are making more deliberate, value-driven choices than ever before.

They are seeking products that guarantee authenticity, uphold ethical origins, deliver on sourcing and sustainability promises, and share transparent narratives.

Simply put, status, aesthetics, and namedropping is no longer enough.

Consumers are voting with their dollar and intentionally rejecting wasteful spending. Instead of chasing luxury, they are thoughtful, investigative, and actively showing appreciation for honest brands committed to making a true difference in our world.

02. INSPIRATION 

“Luxury consumption is evolving to be more conscious, purposeful, meaningful, and impactful, with a long-term outlook that focuses on the future rather than the past…

This isn’t merely a trend—it’s a fundamental redefinition of how success is perceived by the world’s wealthiest and most influential consumers.”

— Mark Miller

03. INTENTION

Since intention is paramount here, let’s keep this simple:

Is your brand communicating its values clearly enough?

Remember, at the heart of luxury lies culture.

Make it a brilliant week,

Luxury Brand Communications Strategist
Creator & Author of Luxury Insights 

ABOUT THE AUTHOR

Camilla Carboni is the silent partner behind many of the world’s most sought-after brands. She offers Luxury Brand Consulting, Auditing, SEO, and Copywriting to established and emerging luxury brands across the globe.

Become a Luxury Insider
Join luxury brands across the globe! Sign up to receive the Luxury Insights Newsletter in your inbox every Sunday—it’s FREE.