Luxury’s next growth engines

LUXURY INSIGHTS | February 10, 2026
Timeless insights for luxury brands.

With growth top of mind this year, it is smart to pay attention to the luxury sector’s emerging growth engines: China, Japan, the Middle East, and North America.

This global landscape calls for brands that think—and speak—the language of global clientele.

01. INSIGHT

The next wave of luxury growth is being driven by globally-minded clientele. 

These affluent consumers not only reside all around the world, they travel frequently and actively seek experiences rich in cultural significance. 

And, this is by no means exclusive to the travel and hospitality sector, although those sectors are poised for healthy growth this year.

How you interact with clientele (both digitally and in person), how your brand operates, the stories it tells, and the materials, artisans, and partners it engages with, all enhance (or detract from) the culturally-significant experience your brand delivers.

For luxury brands, this means that positioning, storytelling, and product/service offerings should be crafted for a sophisticated, international audience, while simultaneously remaining individualized and devoted to high-touch personalization.

02. INSPIRATION 

“Global brands don’t translate.
They transform.”

– Martin Lindstrom

03. IMPLEMENTATION

When you examine your current luxury brand narratives, do they accommodate your intended audience?

If your luxury brand targets (or could benefit from targeting) global clientele, what can you do to ensure your brand feels natural and welcoming to local and international clientele alike?

May you ride this next wave of luxury well into the future,

Luxury Brand Strategist
Creator & Author of Luxury Insights 

ABOUT THE AUTHOR

Camilla Carboni is the silent partner behind many of the world’s most sought-after brands. She offers Luxury Brand Consulting, Auditing, SEO, and Copywriting to established and emerging luxury brands across the globe.

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