Luxury Sector Growth

LUXURY INSIGHTS | January 11, 2026
Timeless insights for luxury brands.

Happy New Year! 

I hope you enjoyed a wonderful festive season and that 2026 has presented you with brilliant new possibilities.
Beginning the year with an optimistic outlook is always uplifting, so I thought you would be glad to hear this exciting news for the luxury sector… 

01. INSIGHT

Luxury remains a growth story in 2026, even after a long period of necessary recalibration. 

The likes of Bain & Company and Altagamma expect the personal luxury goods market to grow between 4% and 6% annually, through 2030. This general sentiment is shared across the luxury industry, and will take overall luxury spending toward the multi‑trillion mark. 

For luxury brand founders and leaders, like you and I, this means opportunity is within reach…for those who devote themselves to adapting to new marketing necessities.

Those who refine luxury brand positioning, clarify luxury brand messaging, and adapt to new luxury brand marketing requirements in our AI-driven world, stand to capture disproportionate upside, and become leaders of the next generation of luxury.

02. INSPIRATION 

“Smart brands don’t just ride trend shifts.
They start them.” 

– Ann Handley

03. INTENTION

Where in your brand today are you still relying on pre‑2026 assumptions?

What is one concrete step you can take this week to refine your positioning, messaging, and marketing for the next decade of luxury growth?

Remember, consumers look to luxury to lead the way forward.

Make it an effective week,

Luxury Brand Communications Strategist
Creator & Author of Luxury Insights 

ABOUT THE AUTHOR

Camilla Carboni is the silent partner behind many of the world’s most sought-after brands. She offers Luxury Brand Consulting, Auditing, SEO, and Copywriting to established and emerging luxury brands across the globe.

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