Exude it rather than state it

LUXURY INSIGHTS | August 17, 2025
Timeless insights for luxury brands.

Yesterday, I visited a nearby town in Austin Hill Country with my family.

As we approached the dinner hour, we decided to taste-test a highly rated pizzeria near an award-winning distillery. As we approached, I couldn’t help but notice this license plate:

It made me smile.

01. INSIGHT

In the luxury sector, subtlety and experience are far more powerful than explicit declaration. 

A luxury brand shouldn’t need to tell people what it stands for—it should demonstrate it at every touchpoint.

In doing so, a luxury brand employs restraint, which actually serves to enhance the brand’s appeal in the eyes of affluent consumers.

02. INSPIRATION 

“A brand’s strength is built upon its determination to promote its own distinctive values and mission.”


— Jean-Noel Kapferer

03. INTENTION

How can your brand more clearly exude (rather than simply state) its values?

Remember, in the luxury sector, restraint is synonymous with prestige.

Make it a brilliant week,

Luxury Brand Communications Strategist
Creator & Author of Luxury Insights 

ABOUT THE AUTHOR

Camilla Carboni is the silent partner behind many of the world’s most sought-after brands. She offers Luxury Brand Consulting, Auditing, SEO, and Copywriting to established and emerging luxury brands across the globe.

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