5 new luxury brand marketing tech trends
LUXURY INSIGHTS | June 29, 2025
Timeless insights for luxury brands.
Driving through Austin’s vibrant cityscape, I constantly cross paths with self-driving vehicles, yet growing up I couldn’t fathom that happening in my lifetime.
Like it or not, the future is here, and luxury brand marketing is embracing it.
01. INSIGHT
Luxury brands are skillfully merging digital convenience with the hallmark service luxury brands are known for.
Through luxury brand marketing innovations like immersive 3D modeling, augmented reality product views, and AI-driven personalization, brands are replicating the tactile and exclusive feel of boutique shopping in digital spaces, allowing customers to explore products in detail and receive bespoke recommendations online.
Luxury retailers are also leveraging digital appointment booking, virtual consultations, and integrated queue management to ensure that the transition between online and in-store interactions is frictionless.
This blend of digital sophistication with traditional luxury values not only meets the modern consumer’s demand for convenience, but also deepens brand loyalty by delivering a consistently elevated experience across every touchpoint.
5 new luxury brand marketing trends worth experimenting with:
Elevate your digital presence to mirror the sophistication of physical boutiques. This includes visually stunning websites, immersive virtual events, and seamless online shopping experiences.
Utilize in-store technology, such as AR, VR, and smart mirrors, to enhance the physical shopping journey, and blend digital convenience with luxury service.
Create branded digital environments where consumers can interact and even purchase virtual goods and services online, but in a way that resembles the in-person shopping experience.
Curate short, interactive, shoppable educational content to enable consumers to easily learn about products and services on their preferred platforms, and then shop seamlessly within the same context.
Embrace interactive storytelling to take clientele on a personalized journey that moves well beyond education to a real-time experience with your brand.
02. INSPIRATION
“The future of luxury lies in delivering seamless digital experiences that are as personalized and attentive as those found in flagship boutiques. By leveraging technology, we can anticipate our clients’ needs and offer them the same level of exclusivity and care, whether they’re shopping online or visiting us in person.”
— Pietro Beccari, Louis Vuitton
03. INTENTION
Regardless of whether your luxury brand has an in-person presence or is exclusively online, there are always opportunities for optimization in the technology realm. What are they?
How can you utilize new technologies to enable digital experiences to enhance your product and service offerings?
Remember, technology is a tool and, when used well, it can significantly elevate your clientele’s experience.
Make it a brilliant week,
Creator of Luxury Insights
Founder of The Luxury Copywriting Company
ABOUT THE AUTHOR
Camilla Carboni is the silent partner behind many of the world’s most sought-after brands. She offers Luxury Brand Consulting, Auditing, SEO, and Copywriting to established and emerging luxury brands across the globe.
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